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Monthly Archives: March 2014

Basic Principles of Press Release Optimization

[custom_frame_center shadow=”on”][/custom_frame_center] Thousands of documents are published each day on news release sites, including Google News, Yahoo News and MSN. If you take a close look at them you’ll notice they are not properly categorized and sometimes you get rather irrelevant stories for a particular topic. This shouldn’t come as …

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Google Confusion – And Some Clarity

[custom_frame_center shadow=”on”][/custom_frame_center] Achieving a top ranking in Google used to be relatively simple. All it took was a lot of links, some on-page optimization, and soon you would see your site rise in the rankings. Yet after a mess of updates, a lot of speculation from experts, and what appears …

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Establishing Web Credibility

[custom_frame_center shadow=”on”][/custom_frame_center] When doing business online your credibility will play a significant role in how much business you can get and how successful you can be. Just like any brick and mortar store, losing credibility with your online business can be disastrous for business. In general, people are even more …

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A Comparison of Paid Search Advertising Models

[custom_frame_left shadow=”on”][/custom_frame_left] As webmasters, we are all chasing customers. We are looking for human visitors to come to our websites and to buy what we are selling. To serve our needs for targeted traffic — potential customers — the search companies have begun to offer us a share of their …

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Robots.txt – Is it Even Important Anymore?

[custom_frame_left shadow=”on”][/custom_frame_left] Did you receive a “new” article about robots.txt in the mail this morning? I did. As usual, it was the umpteenth re-hash of original content already available on the web, and written by yet another of the self-proclaimed experts who keep popping up like a bad penny nowadays. …

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Getting The Most From Your Advertising Dollars

[custom_frame_left shadow=”on”][/custom_frame_left] You now have that website up and running. You have a great product. You are all set to start taking orders and making those trips to the bank to make deposits! And then you wait, and wait, and wait some more! Unless someone can find your site, you …

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SEO – Phrase Based Optimization

[custom_frame_left shadow=”on”][/custom_frame_left] The main goal of this document is to give SEO enthusiasts a stronger grasp of how Phrasing is dealt with in Search Engines, in an effort to help you further target and optimize your web sites. The theories and information relate well to keyword/phrase research as well as …

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Webmaster Tips

[custom_frame_left shadow=”on”][/custom_frame_left] According to Matt Cutts, there are over 100 factors that affect search engine ranking. For those of you who don’t know, Matt is a Google guy guru, he is employed by Google but writes an independent blog and shares information related to Google and search engine optimization. Unfortunately, …

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CSS – Why Use Modern Design Techniques?

[custom_frame_left shadow=”on”][/custom_frame_left] This article aims to demonstrate the advantages in learning modern web design techniques, focusing on CSS. We’ll learn what CSS is, explore the business factors in building websites in a modern way and find out how much easier and beneficial it is to design using CSS. What this …

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