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A ccording to a study, it is the first thing you see in the morning and last thing at night and remains close to you about 80% of the time. It is personal, singularizing and almost your shadow – got that? It’s your mobile phone silly.
Your target audience not only relies on this medium to stay connected, informed and make decisions, it is almost a lifeline to their personal and professional worlds. The irony is that this medium usually gets missed out while chalking out the marketing strategy, or is perhaps just an after-thought.
Imagine a prospective customer is on the move and wants a quick peek into your product or service. Chances say that he would use his mobile web to search for your website. A usual website on mobile phones is unappealing with poor navigation, unviewable images, jumbled up content and perhaps a bulky check for using the site. So if your site falls in a similar category, chances are your competitor will acquire that customer. Period.
The focus now is not on what the customer is looking for, instead it is when and where is she looking for it. WebSolvant, one of India’s leading providers of mobile solutions, sites and apps, is focused on balancing the three goals – user goals, technology goals and business goals for creating a mobile experience for your customers. At WebSolvant, we offer mobile web design services that help you connect with your target audience, instantly and effortlessly. We create simple yet sophisticated mobile applications for all major platforms – Android, Blackberry, iPhone, Symbian, MeeGo and more.
Get your business and brand mobile ready now!